About touchpoints in a campaign
Learn what a touchpoint is, which touchpoints you add directly to a campaign, and how Offer Pass or Treasure Hunt structures fit in.
In this article, you'll learn what a touchpoint is in OmniLab, which touchpoints you add directly to a campaign, and how structures such as Offer Pass and Treasure Hunt fit into the participant experience.
What a touchpoint is
A touchpoint is the interactive element a participant opens in Pages. One campaign can contain one or more touchpoints, and each touchpoint defines a specific participant action such as playing a game, opening an offer, joining an activity, or submitting a receipt.
How touchpoints appear in Studio
When you add a touchpoint, Studio shows the campaign experiences available in your workspace. Some are standalone touchpoints you add directly to the campaign. Others are child items you create inside a parent experience after that parent touchpoint already exists.
Touchpoints you add directly to a campaign
The picker can show named game formats directly, such as Wheel of Fortune, Scratch Game, Memory Game, Quiz, Form, 3D Selection Game, Reveal Game, Catcher Game, and Simple Game. Choose the experience you want to build, then continue in the matching app for the detailed setup.
| What you add | What it covers | Continue here |
|---|---|---|
| Game touchpoint | Game-based experiences such as Wheel of Fortune, Scratch Game, Memory Game, Quiz, Form, 3D Selection Game, Reveal Game, Catcher Game, and Simple Game. | Games |
| Activity | Bookable or non-bookable event experiences. | Events |
| Treasure Hunt | A touchpoint that defines the overall hunt experience. | Treasure Hunts |
| Offer Pass | A touchpoint that groups one or more offers inside one experience. | Offer Pass |
| Receipt Game | Receipt-based participation and reward flows. | Transactions |
Depending on your workspace, you may also see options such as Gated Content in the touchpoint picker. When one of those options is available, continue in the matching app guide shown after creation.
Child items managed inside a touchpoint
Some touchpoints include child items that you create from inside the parent experience:
| Parent touchpoint | Child item | What to know |
|---|---|---|
Treasure Hunt | Treasure Hunt Object | Add and manage objects from inside the Treasure Hunt flow. |
Offer Pass | Offer | Add and manage offers from inside the Offer Pass flow. |
These child items belong to the campaign experience, but you usually manage them from the parent setup rather than from the first campaign picker. That is why Offers and Treasure Hunt Objects feel different from a standalone game, activity, treasure hunt, or receipt flow.
Choose the right app after creation
Once the touchpoint exists, use Platform for the shared rules that apply across apps:
- date overrides
- restrictions
- badges
- scope and inheritance behavior shared with other Platform articles
Then move to the matching app hub for the detailed configuration, content, gameplay, booking, or receipt logic.
Related
Add a touchpoint to a campaign
Open the touchpoint picker and choose the right campaign experience.
Games
Configure game touchpoints and game-specific flows.
Events
Configure activities, booking, and check-in.
Treasure Hunts
Build treasure hunts and the objects participants discover.
Transactions
Configure receipt-based touchpoints and validation flows.