About touchpoints in a campaign
Learn what a touchpoint is, which touchpoints you add directly to a campaign, and how Offer Pass or Treasure Hunt structures fit in.
Know which interactive experiences you add straight to a campaign and which ones live inside another one, so you set up your participant journey in the right place from the start.
What a touchpoint is
A Touchpoint is the interactive element a participant opens in OmniLab Pages. One campaign can contain one or more Touchpoints, and each one defines a specific participant action — playing a game, opening an offer, joining an activity, or submitting a receipt.
How Touchpoints appear in OmniLab Studio
When you add a Touchpoint, OmniLab Studio shows the campaign experiences available in your workspace. Some are standalone Touchpoints you add directly to the campaign. Others are items you create inside a parent experience after that parent already exists.
Touchpoints you add directly to a campaign
Choose the experience you want to build, then continue in the matching app for the detailed setup.
| What you add | What it covers | Continue here |
|---|---|---|
| Game | Game experiences such as Wheel of Fortune, Scratch Game, Memory Game, Quiz, Form, 3D Selection Game, Reveal Game, Catcher Game, and Simple Game. | OmniLab Games |
| Activity | Bookable or non-bookable event experiences. | OmniLab Events |
| Treasure Hunt | A Touchpoint that defines the overall hunt experience. | OmniLab Treasure Hunts |
| Offer Pass | A Touchpoint that groups one or more offers inside one experience. | Offer Pass |
| Receipt Game | Receipt-based participation and reward flows. | OmniLab Transactions |
The picker also always includes Gated Content alongside these. Continue in the matching app guide shown after you create it.
Items managed inside a Touchpoint
Some Touchpoints contain items you create from inside the parent experience:
| Parent Touchpoint | Item inside it | What to know |
|---|---|---|
| Treasure Hunt | Treasure Hunt Object | Add and manage objects from inside the Treasure Hunt flow. |
| Offer Pass | Offer | Add and manage offers from inside the Offer Pass flow. |
These items belong to the campaign experience, but you manage them from the parent setup rather than from the first campaign picker. That is why an Offer or a Treasure Hunt Object behaves differently from a standalone game, activity, treasure hunt, or receipt flow.
Choose the right app after creation
Once the Touchpoint exists, use Platform for the shared rules that apply across apps:
- date overrides
- restrictions
- badges
- the scope and inheritance behaviour shared with other Platform articles
Then move to the matching app hub for the detailed configuration: content, gameplay, booking, or receipt logic.