About touchpoints in a campaign
Learn what a touchpoint is, which touchpoints you add directly to a campaign, and how Offer Pass or Treasure Hunt structures fit in.
Know which interactive experiences you add straight to a campaign and which ones live inside another one, so you set up your participant journey in the right place from the start.
What a touchpoint is
A Touchpoint is the interactive element a participant opens in OmniLab Pages. One campaign can contain one or more Touchpoints, and each one defines a specific participant action — playing a game, opening an offer, joining an activity, or submitting a receipt.
How Touchpoints appear in OmniLab Studio
When you add a Touchpoint, OmniLab Studio shows the campaign experiences available in your workspace. Some are standalone Touchpoints you add directly to the campaign. Others are items you create inside a parent experience after that parent already exists.
Touchpoints you add directly to a campaign
Choose the experience you want to build, then continue in the matching app for the detailed setup.
| What you add | What it covers | Continue here |
|---|---|---|
| Game | Game experiences such as Wheel of Fortune, Scratch Game, Memory Game, Quiz, Form, 3D Selection Game, Reveal Game, Catcher Game, and Simple Game. | OmniLab Games |
| Activity | Bookable or non-bookable event experiences. | OmniLab Events |
| Treasure Hunt | A Touchpoint that defines the overall hunt experience. | OmniLab Treasure Hunts |
| Offer Pass | A Touchpoint that groups one or more offers inside one experience. | Offer Pass |
| Receipt Game | Receipt-based participation and reward flows. | OmniLab Transactions |
Depending on your workspace, the picker may show other options such as Gated Content. When one is available, continue in the matching app guide shown after you create it.
Items managed inside a Touchpoint
Some Touchpoints contain items you create from inside the parent experience:
| Parent Touchpoint | Item inside it | What to know |
|---|---|---|
| Treasure Hunt | Treasure Hunt Object | Add and manage objects from inside the Treasure Hunt flow. |
| Offer Pass | Offer | Add and manage offers from inside the Offer Pass flow. |
These items belong to the campaign experience, but you manage them from the parent setup rather than from the first campaign picker. That is why an Offer or a Treasure Hunt Object behaves differently from a standalone game, activity, treasure hunt, or receipt flow.
Choose the right app after creation
Once the Touchpoint exists, use Platform for the shared rules that apply across apps:
- date overrides
- restrictions
- badges
- the scope and inheritance behaviour shared with other Platform articles
Then move to the matching app hub for the detailed configuration: content, gameplay, booking, or receipt logic.
Related
Add a touchpoint to a campaign
Open the touchpoint picker and choose the right campaign experience.
OmniLab Games
Configure game touchpoints and game-specific flows.
OmniLab Events
Configure activities, booking, and check-in.
OmniLab Treasure Hunts
Build treasure hunts and the objects participants discover.
OmniLab Transactions
Configure receipt-based touchpoints and validation flows.