Platform

Master the building blocks behind every app — campaigns, rewards, opt-in, forms, and notifications.

These are the building blocks every OmniLab app shares. Learn them once here, and they work the same across every game, event, and campaign you run.

The centre of the platform is the contact record. Every campaign — a game, an event booking, a receipt challenge, a treasure hunt, a Smart Link scan — writes to the same record, with the consent the person gave and the context they gave it in. Around that record sit the shared mechanics: campaigns and touchpoints, forms and opt-in, rewards and draws, landing pages, notifications, and the analytics that read it all back. Master these once and every app in the suite behaves predictably.

If you are new, Getting Started covers the key concepts in one sitting; Rewards is the section most campaign builders come back to.

Getting StartedGetting StartedGrasp the key concepts and take the fastest path to your first campaign.CampaignsOmniLab CampaignsCreate, validate, duplicate, and reuse campaigns without starting from scratch.TouchpointsTouchpointsLearn the touchpoint concepts that work the same way across every OmniLab app.Opt-in & ConsentOpt-in & ConsentCollect consent and personal data the right way, with clear terms your audience can trust.FormsFormsCapture participation and acquisition details with forms you can reuse across campaigns.RewardsRewardsBuild a reward library, decide how people win, and track every redemption.NotificationsNotificationsReach participants by email and message, personalised with their own details.Landing PageLanding PageDesign the page participants land on, from the header and instructions to the call to action.DeploymentDeploymentGet your campaign in front of people through links, QR codes, embedding, or a branded domain.Analytics FundamentalsAnalytics FundamentalsSee what OmniLab measures, read your dashboards, and export the results.