Analytics Fundamentals
Understand what OmniLab measures, how to read dashboards, and where to export reporting data.
Use this section to understand what OmniLab measures across campaigns, where analytics appear in the backoffice, and which export surface to use when you need a dashboard snapshot or operational data.
What OmniLab measures
Understand the main data families OmniLab tracks across campaigns, touchpoints, Smart Links, and exports.
Real-time dashboards
Run the campaign dashboard, read each block, and use the current date-range view with confidence.
Exports & reports
Choose the right export surface for PDFs, participant files, bookings, participation forms, and rankings.