Analytics Fundamentals
Understand what OmniLab measures, how to read dashboards, and where to export reporting data.
Get a clear picture of how your campaigns are performing: see what OmniLab measures, where to find the numbers, and how to pull data out when you need to share or analyze it elsewhere.
What OmniLab measures
Understand the main data families OmniLab tracks across campaigns, touchpoints, OmniLab Smart Links, and exports.
Real-time dashboards
Run the campaign dashboard, read each block, and follow live activity for any date range.
Exports & reports
Choose the right export surface for PDFs, participant files, bookings, participation forms, and rankings.