Hunt progression analytics
See how many people started and finished the hunt, and export the details for a deeper look.
1 min read
| To find out | Look in |
|---|---|
| How much the hunt was played, and when | The campaign's Analytics |
| Who took part, or who finished | Participants, exported as CSV |
| The answers to the hunt's participation form | Participants > Participation forms data |
| A custom, object-by-object view | A CSV export, analysed in a spreadsheet |
Use Analytics for quick checks and team updates, and download a PDF snapshot to share. Use the exports when you need the people behind the numbers.
Read the drop-off
In the campaign's Analytics, run the dashboard: see Campaign dashboard. Under Engagement, Active Participants by Touchpoint counts who found each object. Here, 12 people found The Lantern Pumpkin, 9 the Bookworm and 7 the Baker's: each step loses a few. Select the expand icon on the card to see every object.
What to look for
- Sequential hunts: the first object where people drop off.
- Any Order hunts: objects that far fewer people find. Move their codes somewhere easier to see.
- Low completion: review the hints, the questions and the placement together.
- Weak AR objects: check device support before changing the creative.