Real-time dashboards
Run the campaign dashboard, read each block, and use the current date-range view to monitor live activity.
Check how a live campaign is doing in minutes: open its analytics, pick a date range, and read each block to see reach, engagement, and outcomes at a glance.
Before you begin
- The campaign is published or has already collected activity.
- You can open the campaign in OmniLab Studio.
The dashboard runs on demand
The dashboard refreshes when you choose a Start Date and End Date and click Run.
Use the dashboard
Open the campaign analytics area
In OmniLab Studio, open the campaign and select Analytics in the campaign sidebar.
Choose the reporting window
Set Start Date and End Date, then click Run.
Click Run again whenever you want to refresh the dashboard for a different time range.
Start with Summary
Review Summary first. This is where OmniLab groups the main monitoring blocks such as Acquisition, Engagement, UTM Tracking, and Device Tracking.
If the campaign includes bookable activities, a Booking block also appears.
Check Email Notifications
Open Email Notifications when you need sent counts for campaign emails: participation, touchpoint unlock, winner, non-winner, eligible, reward redeemed, and booking confirmation or cancellation.
Export a shareable snapshot
After the dashboard finishes loading, click Export PDF, then download the generated file.
What each block tells you
| Block | What it helps you answer | Typical metrics |
|---|---|---|
| Acquisition | How much reach and account growth did the campaign create? | Identified Visitors, Acquired Visitors, Acquired Visitors by Touchpoint, Returning Visitors |
| Engagement | How far did participants move through the experience? | Total Participants, Active Participants, Active Participants by Touchpoint, Total Collectibles Unlocked, Avg. Collectibles Per Participant, Avg. Collectibles Per Active Participant, Clicks by CTA Label, Feedbacks |
| Booking | How are bookable touchpoints performing? | Total Bookings, Checked In Tickets, Confirmed Tickets, Waitlisted Tickets, Canceled Tickets, plus per-event breakdowns |
| UTM Tracking | Which campaign sources are bringing participants? | Participants Per UTM Source, Participants Per UTM Medium, Participants Per UTM Campaign |
| Device Tracking | Which devices are people using? | Participants Per OS, Participants Per Platform |
| Email Notifications | Which campaign emails were sent, and for which rewards or touchpoints? | Participation, touchpoint unlock, winner, non-winner, eligible, reward redeemed, booking confirmed, and booking canceled counts |
When to leave the dashboard
Use the dashboard for fast monitoring and trend checks. Move to a more operational area when you need working data:
- open Participants for participant-level records and participation-form downloads
- open Bookings for attendee lists and booking performance reporting
- open Leaderboard for ranking tables and ranking exports
- open Exports & reports when you are choosing the right file output
Related
What OmniLab measures
See the main data families OmniLab tracks across campaigns, OmniLab Smart Links, and exports.
Exports & reports
Download PDF snapshots and CSV exports from the right reporting surface.
OmniLab Games
Use the OmniLab Games section for deeper analysis of participation, rankings, and reward outcomes.
OmniLab Events
Use the OmniLab Events section for booking, check-in, and no-show reporting.
OmniLab Smart Links
Use the OmniLab Smart Links section for scan, variant, and referrer reporting.