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Variant errors

Fix duplicate IDs, inactive variants, and missing placement tracking in Smart Links.

Use this guide when a Smart Link variant will not save, does not behave the way you expected, or is missing from your reporting.

Use the Add Variant flow to set a unique Variant Name and Variant ID, and optional UTM or custom values per variant.

Add Variant dialog with Variant ID and optional UTM and Custom Variables

Symptom

Common variant problems include:

  • the variant will not save
  • two variants seem to conflict
  • scans are reaching the Smart Link, but not the intended variant
  • one expected variant shows no activity in analytics

The most common causes

How to troubleshoot a variant step by step

  1. Open the Smart Link and review the variant list.
  2. Confirm the correct Variant Name and Variant ID.
  3. Open the exact distributed URL and verify it includes ?v=<variantId>.
  4. If you used a QR code, scan the exact exported file again.
  5. Run analytics for the right date range and recheck Scans by Variant.

Best practices that prevent variant problems

  • use one clear ID per placement
  • keep variant IDs readable and consistent
  • test every variant URL before launch
  • label exported QR files clearly when several variants are involved
  • use variant-specific UTM parameters and custom variables only when they add real reporting value

Variants

Review how variants are configured and how their URLs are structured.

Scans by variant

Use the analytics view to compare variant performance after launch.

Test the Smart Link

Retest the exact main and variant URLs before broad distribution.

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On this page

SymptomThe most common causesHow to troubleshoot a variant step by stepBest practices that prevent variant problemsRelated