Download the QR code
Add your colours and logo, pick a format and size, and export one file per placement.
The QR code holds the Smart Link's address, so you can change the destination later without reprinting it. Design it once, then download one file per placement.
Design and download
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On the Smart Link's details page, select Download QR.

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Under Colors, set the Foreground and Background.

Keep a dark code on a light background: light-on-dark codes fail on many phones.
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(Optional) Under Custom Icon, select browse and choose your logo, a PNG or JPEG.

The logo sits in the middle of the code. A small, simple square logo scans best.
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(Optional) Under Variants, tick the variants you need, or choose Select All.

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(Optional) Tick Show Smartlink label to print the Smart Link's title under each code.

A variant's code shows its name too, so the printer can't mix them up.
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Choose the File Format: PNG for screens and office printers, SVG for professional print.

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For a PNG, choose the QR Code Size, from 512 to 4000 pixels.

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Select Download QR Code (PNG). With variants ticked, it reads Download 4 QR Codes (PNG), for example.

With variants ticked, you get a ZIP file: the main code plus one file per variant, each named after the Smart Link and the variant.
Before you print
Scan every file with a phone, at the size it will be printed. Check the variant codes open the page too. See Print-ready exports.