Download QR code
Open the QR designer, choose colors and formats, and export one or more OmniLab Smart Link QR codes.
Turn a OmniLab Smart Link into a QR code you can brand, size, and hand to your designer or printer. You'll open the QR designer, style the code, and download one QR code or a ZIP with selected variants.
Before you begin
- The OmniLab Smart Link is active.
- The destination has already been tested.
- If you plan to export variant QR codes, the variants already exist.
Assets you'll need
You can place a custom logo in the center of the QR code.
QR Custom Icon
OptionalA logo placed in the center of a QR code — auto-sized to about 15% of the code.
- Optional
- Size150 × 150 px
- Aspect ratio1:1
- FormatsPNG / JPG
Keep it small and simple so the code still scans reliably.
For every image spec in one place, see Image & asset specs.
Where to open the QR designer
Open the OmniLab Smart Link detail page, then click Download QR. The QR designer opens for that OmniLab Smart Link.
You'll find Download QR in the page header, next to the main OmniLab Smart Link actions.
What you can customize
The QR designer lets you set:
| Option | What it does |
|---|---|
| Foreground color | Sets the dark parts of the QR code |
| Background color | Sets the light parts of the QR code |
| Custom Icon | An optional PNG or JPG (up to 2 MB) centered in the code; the designer shows the file size and auto-scales it to 15% of the QR |
| Show Smartlink label | Adds a text label under the downloaded QR code |
| File format | Choose PNG (a standard image) or SVG (scales without losing sharpness) |
| PNG size | When you pick PNG, choose a size preset from 512px (Small) up to 4000px (Maximum) |
| Variants in one ZIP | Downloads the main QR code together with the selected variant QR codes |
Download a QR code
Open the OmniLab Smart Link detail page
Go to the OmniLab Smart Link you want to distribute and click Download QR.
Add a custom icon or label (optional)
Under Custom Icon, drop a file or click browse. The designer shows the image size and auto-scales it to 15% of the QR code, and the preview updates so you can see the mark in context.
Turn on Show Smartlink label to add a text label under the code in the downloaded file.
Choose the file format
Under Formats, open File Format and pick PNG or SVG.
- Choose PNG for a standard downloadable image file.
- Choose SVG when the artwork may need to scale up for larger print or design work.
Pick a PNG size if needed
When you pick PNG, open QR Code Size and choose a preset. The list runs from 512px (Small) up to 4000px (Maximum), with Medium, Large, and Extra Large in between.
Choose the smallest size that still suits the final use, then test the exported QR code before launch.
Include variants when needed
If the OmniLab Smart Link has variants, select the ones you want to include.
When one or more variants are selected, OmniLab downloads a ZIP with the main OmniLab Smart Link QR code plus the selected variant QR codes.
Download and test the final files
Download the QR code or ZIP, then scan the exact exported file from a phone before it goes to print or to another team.
How variant downloads work
The main OmniLab Smart Link QR code points to the base link — for example /l/spring-launch.
Each selected variant QR code points to its own variant link, with the placement identifier added at the end — for example /l/spring-launch?v=food-court.
That is what makes variant-level reporting possible later in Scans by Variant.
Design tips that improve scanning
- keep strong contrast between foreground and background
- test logo versions carefully before printing
- choose SVG for artwork that must scale up
- leave enough white space around the QR code in the final layout
- test both the main QR code and any variant QR codes
Start simple, then brand
For a first launch, download a plain black-on-white QR code, test it, and only then add brand colors, a logo, or a label. It is the fastest way to separate design choices from redirect problems.