Print-ready exports
Choose the right QR format, size, and layout rules before Smart Link assets go to print.
In this article, you'll learn how to prepare Smart Link QR exports for posters, flyers, counter cards, packaging, and other printed assets.
Why print needs its own check
A QR code that works on screen does not automatically work well in print. Final scan quality depends on contrast, size, surrounding layout, material, and the exact file you hand to your designer or printer.
Smart Links helps by giving you:
PNGandSVGoutput- multiple PNG sizes
- optional brand colors
- optional logo insertion
- optional label under the QR code
Choose the right format
| Format | Best for | Notes |
|---|---|---|
PNG | Everyday artwork, office print, simple handoff files | Choose an export size that matches the final use |
SVG | Larger print, design workflows, artwork that may need scaling | Best when the QR code must stay sharp at different sizes |
If you are unsure, start with SVG for professional print workflows and PNG for simple digital handoff or light production.
Recommended export workflow
Finalise the Smart Link first
Confirm the destination, slug, and any variants before you prepare print files.
If the campaign is not final yet, keep testing the Smart Link rather than sending QR artwork to print too early.
Open the QR designer
From the Smart Link detail page, click Download QR.
Choose the file format and, if you are exporting PNG, the most suitable size for the final use.
Keep the QR design easy to scan
Use strong contrast, for example a dark foreground on a light background.
If you add a logo, test the exact final artwork carefully. Branded QR codes can still scan well, but only when the design stays readable.
Export the exact files your team will use
If you need several placement-specific QR codes, select the required variants and download the ZIP.
If you need one shared code only, download the main Smart Link QR file.
Test the final printed size
Before mass print, test the QR code at the size it will really appear in the layout.
Scan it with at least one iPhone and one Android device from a realistic distance.
Practical print guidance
These rules are a safe starting point:
- avoid printing very small QR codes for public signage
- leave a clear white margin around the code so scanners can isolate it quickly
- avoid busy backgrounds behind the QR code
- do not let another design element overlap the code
- if you add a label, make sure it does not crowd the QR itself
For close-range print such as flyers, labels, or counter cards, avoid going much smaller than about 2 cm x 2 cm unless you have tested the final result carefully.
Format and size examples
| Use case | Good starting point |
|---|---|
| Flyer or counter card | PNG at a moderate size, or SVG if a designer will place it |
| Poster or window vinyl | SVG, or a larger PNG export if vector is not required |
| Simple office handout | PNG with default or medium sizing |
| Multi-location print pack | ZIP export with selected variant QR codes |
When to use Smart Links instead of a direct campaign QR
If the asset may stay in use for a while, Smart Links is usually the safer print choice because you can:
- update the destination later without reprinting
- track placements with variants
- use one app to manage QR design and analytics together