Test the Smart Link

Verify the redirect, QR code, variants, and tracking before you share or print the OmniLab Smart Link.

Catch redirect, QR, variant, or tracking problems before they reach real visitors. Run this quick check on a OmniLab Smart Link before you launch.

Before you begin

  • The OmniLab Smart Link is saved and active.
  • You know the intended destination.
  • If the OmniLab Smart Link points to an OmniLab Campaign, the Campaign is already published.

What to verify

Before you print or distribute a OmniLab Smart Link, confirm five things:

  1. the public link opens
  2. the redirect lands on the correct destination
  3. the QR code scans on a real phone
  4. any variants open the correct ?v= link
  5. analytics records the test traffic for the right date range

Test checklist

Open the main OmniLab Smart Link in a desktop browser.

Confirm that it resolves and lands on the page you expect. You can copy the public link and destination from the OmniLab Smart Link detail page.

OmniLab Smart Link details with the public URL, destination, and status

Check any launch conditions

Test the conditions you turned on:

  • If the OmniLab Smart Link uses Requires Login, test both the logged-out and logged-in paths.
  • If it uses Enable Expiration Date, confirm the date is still correct and that the link has not already expired.

Scan the QR code on a phone

Use the QR code you plan to distribute, not only the browser link.

Confirm that the phone scan opens the same destination correctly. This matters most when the OmniLab Smart Link leads to an app store, an embedded experience, or a mobile-first landing page.

Test every variant you plan to distribute

If you created variants, open or scan each variant link separately.

Each one keeps the same main OmniLab Smart Link slug and adds its own identifier through ?v=.

Confirm tracking values

Check that the values you set up reach the destination:

  • If the OmniLab Smart Link uses UTM Parameters, confirm the destination receives the expected attribution values.
  • If variants carry their own UTM values or custom variables, test at least one real variant link and confirm the placement-specific values are present.

Check analytics

Open the OmniLab Smart Link detail page, choose See Full Analytics, set Start Date and End Date, then click Run.

After a successful test, you should start to see activity such as the scan count, unique devices, and the scans-over-time chart.

TypeMinimum test
RedirectionConfirm the redirect lands on the correct OmniLab or external destination
App StoresTest on at least one iPhone and one Android device, then confirm the fallback if you use one

Common launch mistakes to catch early

  • printing a QR code before testing the final destination
  • sharing the main OmniLab Smart Link when a placement should have used a variant link
  • assuming mobile and desktop behave the same
  • forgetting to run analytics for the relevant date range after testing
  • testing the destination directly instead of going through the OmniLab Smart Link

Test the exact asset you plan to distribute

If you add custom colors, a logo, a label, or variant-specific QR codes, test that exact final export before it goes to print or to another team.

Download QR code

Generate the QR file you want to test and distribute.

OmniLab Smart Link Analytics

Run the analytics view and interpret the first signals from your test traffic.

Tracking gaps

Use this guide if the OmniLab Smart Link works but scans do not appear where you expect them.

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On this page

Before you beginWhat to verifyTest checklistOpen the OmniLab Smart Link in a browserCheck any launch conditionsScan the QR code on a phoneTest every variant you plan to distributeConfirm tracking valuesCheck analyticsWhat to test for each link typeCommon launch mistakes to catch earlyRelated