Your first Smart Link

Create your first Redirection Smart Link inside a folder, test it, download its QR code, and open analytics.

Get one Smart Link live, tested, and ready to share. You'll create a Redirection link inside a folder, test the redirect, download the QR code, and open analytics.

Before you begin

  • You can open the Smart Links app in OmniLab.
  • You know the destination you want to share.
  • You can create folders in the organisation where the Smart Link should live.
  • If the Smart Link will point to a Campaign, publish the Campaign first so you can use its final public link.

Steps

Open Smart Links from OmniLab. It opens on the Root view, where you browse folders and existing Smart Links. Use Create SmartLink to start a link right away, or organise first with a folder.

Smart Links Root page with the folder list, the search bar, and the Create SmartLink button highlighted

Create a folder

Click the folder-plus button next to Create SmartLink to open the Create New Folder dialog.

Enter a clear Folder Name, confirm the Parent Folder, then click Create Folder. A folder keeps related links together — for example one folder per campaign, store, or channel.

Create New Folder dialog with the Folder Name and Parent Folder fields, ready to confirm with Create Folder

Open the new folder

Open the folder you just created. The folder page is where you create and manage the Smart Links that belong together, and where each link shows its type, state, and slug.

Open folder page listing its Smart Links, each with its type, Active state, and slug

Inside the folder, click Create SmartLink. OmniLab opens the configuration form with the Title, Type, Smart Link Slug, and Destination URL fields.

Smart Link configuration form showing the Title, Type, Smart Link Slug, and Destination URL fields with Redirection selected

Complete the form for your first link:

  • Title — a clear internal name such as Product Launch Campaign.
  • Description (Optional) — extra context for teammates.
  • Type — choose Redirection (a simple redirect to one destination). Pick App Stores instead only when the link should send people to an app store.
  • Smart Link Slug — a short public slug such as launch2024. OmniLab shows the domain prefix in front of it, so type only the slug, not the full link.
  • Destination URL — the page the link should open.

Leave Enable Expiration Date and Requires Login off for a first test.

Keep your first slug simple

For a clean public link and a reliable QR code, use lowercase letters, numbers, and hyphens only. Keep the slug short, and make sure it is unique across your organisation.

Save and open the Details page

Click Save to create the link. OmniLab activates the public link and opens the Details page.

The Details page shows the Active state, the Destination, any UTM Parameters or Variants you added, a QR preview, and the Download QR, Disable, and See Full Analytics actions.

Smart Link Details page showing the Active state, Destination, UTM Parameters, a Variant card, and the QR preview

From the Details page, copy the public link and open it in a browser. Confirm that it redirects to the correct destination.

Test any launch conditions too before you share the link more widely:

  • If you turned on Requires Login, check that visitors are asked to log in.
  • If you turned on Enable Expiration Date, check that the date is still correct.

Download the QR code

Click Download QR to open the Design QR Code dialog.

For a first test, keep the default Foreground and Background colors and click Download QR Code (PNG). Once the workflow is proven, return here to add brand colors or a Custom Icon (your logo).

Design QR Code dialog with Foreground and Background color fields, a logo upload area, the QR preview, and the Download QR Code (PNG) button

Scan the exported QR code with a phone before you print it or hand it to another team.

Check analytics after the first scan

From the Details page, open See Full Analytics.

Set a Start Date and End Date, then click Run. After a browser test or QR scan, you should start to see activity such as the scan count, unique devices, and the scans-over-time chart.

Analytics page with the Start Date and End Date controls and the Run button before loading Smart Link activity

What success looks like

At the end of this setup, you should have:

  • one folder that groups the Smart Link with similar assets
  • one live Smart Link that redirects correctly
  • one QR code you can scan on a phone
  • one Details page where you can review settings and downloads
  • one analytics view ready to confirm the first traffic

A first example

A common first use case is a poster that opens a published campaign landing page. Create a folder for that Campaign, add a Smart Link such as launch2024, and point it to the landing page. Print the QR code, and keep the option to change the destination later if the entry flow changes.

Folders & organisation

Set up a folder structure that stays clear as your Smart Link library grows.

Create a Redirection Smart Link

Go deeper into the main Smart Link type and all of its fields.

Download QR code

Open the QR designer and export the right format for testing or print.

Test the Smart Link

Run a fuller QA checklist before you print or distribute the link at scale.

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On this page

Before you beginStepsOpen Smart LinksCreate a folderOpen the new folderStart a new Smart LinkFill in the Smart Link detailsSave and open the Details pageTest the Smart Link before you share itDownload the QR codeCheck analytics after the first scanWhat success looks likeA first exampleRelated