Your first Smart Link

Create your first Redirection Smart Link inside a folder, test it, download its QR code, and open analytics.

In this article, you'll create a first Redirection Smart Link inside a folder, save it, test the redirect, download the QR code, and open the analytics view.

Prerequisites

You can access the Smart Links app in OmniLab.
You know the destination URL you want to share.
You can create folders in the organisation where the Smart Link should live.
If the Smart Link will point to an OmniLab campaign, publish the campaign first so you can use its final public URL.

Create the Smart Link

Open `Smart Links` from OmniLab

Open Smart Links from OmniLab. The app opens on the Links view, where you can browse folders and existing Smart Links.

Smart Links home page with the folder list and the Create SmartLink action

Create the folder first

From the current folder view, click the folder-plus action with the tooltip Create New Folder next to Create SmartLink.

Enter a clear Folder Name, confirm the Parent Folder, then click Create Folder.

For a first setup, a simple name such as Spring Launch, Store Posters, or Paid Social is enough.

Create New Folder dialog with a folder name entered and the Create Folder action ready

Open the new folder

Open the folder you just created. The folder page is where you create and manage the Smart Links that belong together.

New Smart Links folder opened and ready for its first Smart Link

Click `Create SmartLink`

Inside the folder, click Create SmartLink. OmniLab opens the Configure Smart Link form.

Configure Smart Link form showing Smart Link Details, UTM Parameters, and Variants sections

Complete `Smart Link Details`

For a first Smart Link, fill these fields:

Title: a clear internal name such as Spring Launch Poster
Description (Optional): extra context for teammates
Type: Redirection
Smart Link Slug: a short public slug such as spring-launch-poster
Destination URL: the page the link should open

In Smart Link Slug, OmniLab already shows the domain prefix. You only type the slug itself, not the full public URL.

For a first test, you can leave Enable Expiration Date, Requires Login, UTM Parameters, and Variants empty.

Keep your first slug simple

For the cleanest public URL and easiest QR code, use lowercase letters, numbers, and hyphens only. Keep the slug short and make sure it is unique across your organisation.

Save and activate the Smart Link

Click Save & Activate.

OmniLab creates the public Smart Link URL, opens the Details page, and makes the link ready to share.

Smart Link Details page showing the active status, Smart Link URL, destination, and QR preview

Test the Smart Link before you distribute it

From the Details page, open the Smart Link URL in a browser and confirm that it redirects to the correct destination.

If you enabled Requires Login or Enable Expiration Date, test those conditions too before you share the link more widely.

Download the QR code

From the Smart Link detail page, click Download QR.

For a first test, keep the default colors and download a PNG. Once the workflow is proven, you can return to the QR designer for brand colors, a logo, a label, SVG, or larger PNG sizes.

Design QR Code modal showing color settings, preview, and the download action

Scan the exported QR code with a phone before you print it or hand it to another team.

Run analytics after the first scan

From the Smart Link detail page, open See Full Analytics.

Set a Start Date and End Date, then click Run. After a successful browser test or QR scan, you should start seeing activity such as Number of scans, Unique devices, and the Scans Over Time chart.

Analytics page showing the date range controls and the Run button before loading Smart Link analytics

What success looks like

At the end of this setup, you should have:

one folder that groups the Smart Link with similar assets
one live Smart Link URL that redirects correctly
one QR code you can scan on mobile
one Details page where you can review configuration and downloads
one analytics view ready to confirm the first traffic

A simple first example

One practical first use case is a poster that should open a published campaign landing page. Create a folder for that campaign, add a Smart Link such as spring-launch-poster, point it to the landing page, print the Smart Link QR code, and keep the option to change the destination later if the campaign entry flow changes.