Badges (link to gamification badges)
Understand when a badge is not a reward, then jump to the main badge guidance.
Rewards and badges solve different jobs in OmniLab. A reward gives the participant something they can win, claim, redeem, or become eligible for. A badge marks completion, collection, or progression inside the experience.
If the participant should receive a prize, a code, or a winner state, you need a reward. If the participant should collect an achievement marker or unlock progress, you probably need a badge instead.
Use rewards for value, badges for progression
Badges are not redeemable prizes. They are best when the experience should show progress, completion, or collection without a claim flow.
Next steps
Gamification badges
Read the full badge guide, including required touchpoints and where badges are configured.
About rewards and reward types
Return to the reward model if the participant journey needs prize logic instead of progression.
About touchpoints in a campaign
See how rewards, badges, and campaign touchpoints fit together.
Notification types reference
Review the notification types linked to badges and reward outcomes.