Badges vs. rewards: what's the difference
Decide whether your participant journey needs a prize (a reward) or a progress marker (a badge), then go to the right guide.
Use this page to decide whether you need a reward or a badge. A reward gives participants something they can win, claim, or redeem. A badge marks completion, collection, or progress inside the experience.
If the participant should get a prize, a code, or a winner state, build a reward. If the participant should collect an achievement or unlock progress, you likely want a badge instead.
Use rewards for value, badges for progression
Badges are not redeemable prizes. They are best when the experience should show progress, completion, or collection without a claim flow.
Next steps
Gamification badges
Read the full badge guide, including required touchpoints and where badges are configured.
About rewards: categories and winning methods
Return to the reward model if the participant journey needs prize logic instead of progression.
About touchpoints in a campaign
See how rewards, badges, and campaign touchpoints fit together.
Notification types reference
Review the notification types linked to badges and reward outcomes.