Email content, banners, CTAs

Write notification emails that get opened and acted on — clear subject lines, helpful banners, and buttons that point to the next step.

The shared email fields

Every notification type uses the same email fields: Email Subject Line, Email Preheader, Email Banner, Email Content, Email CTA Label, and Email CTA Link. What changes from one type to another is the trigger and the scope, not the fields themselves.

These content rules apply whether you are editing Winner, Touchpoint Unlocked, or a booking notification.

Email Subject Line

Use Email Subject Line to tell the recipient what happened before they open the email.

Good subject lines are:

• specific about the outcome
• short enough to stay readable on mobile inboxes
• clear even without the preheader

Good subject lines use the participant's name, the reward name, or the event title so the recipient immediately knows why they received the email.

Email Preheader

Email Preheader is the short text many inboxes show next to the subject line. It is optional for delivery, but it is strongly recommended because it adds context and often lifts open rates.

Use it to add the next most useful detail, such as a date, location, or action:

• the booked slot
• the reward redemption step
• the reason to open now

Email Banner

Email Banner gives the message visual context at the top of the email.

Banner guidance for notification emails:

• Recommended size: 900 x 600 px
• Ratio: 3:2
• Supported formats: JPEG, WEBP, PNG

Use the specs link in the upload control when you need example dimensions. Keep the focal point centered, and avoid putting essential tiny text inside the banner image.

Email Content

Email Content is the main body of the message. Lead with the outcome, then tell the recipient what to do next.

Best practices:

• Put the main outcome in the first two lines.
• Keep paragraphs short for mobile reading.
• Use clear headings or short sections when the message is longer.
• Do not hide critical information only inside the banner image.

Every text field can include dynamic details, so you can personalise the message with the recipient's name, their reward, their booking, or Touchpoint data. See Personalise emails with dynamic fields.

Button label and link

Add a button only when the email needs a clear next action, such as opening a landing page, viewing booking details, or starting redemption.

Keep these rules in mind:

• Email CTA Label and Email CTA Link go together — fill both, or leave both empty.
• Email CTA Link must start with http:// or https://.
• Use action-based labels such as "View my booking", "Redeem my reward", or "Open campaign".

If the email is purely informative, leave both button fields empty.

Mobile, dark mode, and readability

Most notification emails are read on phones, so optimise for quick scanning:

• keep the most important information above the fold
• avoid long image-heavy layouts
• make sure links and buttons are understandable out of context
• test the message in your email platform before launch, especially if you use strong brand colours or image-led banners

If something's blocked

A few common email-field problems and how to fix them:

• The subject line is empty — fill Email Subject Line.
• The preheader is empty — add Email Preheader to improve how the email appears in inboxes.
• The banner is missing — upload an Email Banner.
• The body is empty — fill Email Content.
• The button link isn't a valid web address — use a full address beginning with http:// or https://.

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