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Reward attribution tracking

Track winners, eligibles, draws, leaderboard resolution, and redemption follow-up for Games from the campaign-level operator views.

In Games, the game decides who can win, but the practical tracking happens at campaign level. Use Analytics for totals, Participants for person-level states, Leaderboard for ranking resolution, and the reward itself for coupon or redemption follow-up.

Reward resolution happens outside the builder

Lottery rewards are resolved from Participants with Run Draw, and leaderboard rewards are resolved from Leaderboard with Declare Winners. There is no separate reward-resolution panel inside the individual game configuration screen.

What to track

QuestionWhere to lookWhat to verify
Who won, which reward, and when?ParticipantsFilter by Reward and, if needed, by Touchpoint, then review Reward Status and Last Reward Status Time.
How many wins are already resolved?Analytics -> SummaryTotal Rewards Won, Total Winners, Total Non Winners, and per-reward breakdowns.
What is still waiting for resolution?Analytics and ParticipantsTotal Eligibles, Total Eligible By Reward Name, and participant rows that still show Eligible.
What will the draw resolve right now?Participants -> Run DrawNumber of Winners, Winner Eligibility, Winner Restrictions, and the eligible-participant counts shown before confirmation.
What will leaderboard resolution award?LeaderboardThe ranking table, the selected ranking method, and the Declare Winners action.
Are secure rewards actually being claimed?reward Manage Coupons and reward follow-upCoupon availability plus Issued, Redeemed, and Reward Redeemed follow-up after the win.

How each winning method appears in reporting

An Instant Win reward resolves during the play session.

After a successful play:

  • the participant moves straight to Winner or Loser
  • Participants shows the reward state and the latest status timestamp
  • Analytics updates the reward totals and per-reward breakdowns

If the reward uses Coupons & redemption, code tracking still lives on the reward itself, not on the game.

A lottery flow has two stages:

  1. the participant becomes Eligible
  2. an operator later opens Participants and uses Run Draw

While the draw is still pending, Eligible is the normal state. After resolution, compare Total Eligibles, Total Winners, and the participant-level states to confirm the outcome.

If the reward uses scheduled windows or attribution slots, the current standard tables do not expose a separate slot column. In practice, operators use Last Reward Status Time to match the result back to the active reward window.

A Leaderboard reward resolves in two steps:

  1. OmniLab ranks the participants
  2. an operator opens Leaderboard and uses Declare Winners

Use Leaderboard to review Rank, Participation Date, Completion Time, Score, or Touchpoints Ranking before you assign the reward. A strong result is only a candidate until winners are declared.

Read delayed rewards carefully

  • Eligible means the participant is still in the pool, not that the reward failed.
  • For lottery flows, pending draw volume is easiest to read from Eligible totals and the eligible counts shown in Run Draw.
  • For leaderboard rewards, the ranking table shows performance first; the reward exists only after Declare Winners.
  • For Secure Mode, combine participant status with Manage Coupons so you can separate won-but-not-claimed from claimed-and-redeemed.

Quick reconciliation checklist

  • Filter Participants by one Reward before you compare numbers.
  • Add a Touchpoint filter when several games share the same campaign.
  • Compare Total Rewards Won, Total Winners, and Total Eligibles against participant-level states.
  • If the reward is a lottery, confirm Run Draw has already been completed.
  • If the reward is leaderboard-based, confirm Declare Winners has already been completed.
  • If the reward uses Secure Mode, check coupon availability and redeemed volume before assuming the game logic failed.

What OmniLab measures

See where Games reward outcomes fit in OmniLab's broader measurement model.

Lottery rewards

Review the delayed draw model that turns participants into eligibles first.

Leaderboard rewards

See how ranking-based rewards are configured before they are resolved.

Coupons & redemption

Track code-based fulfilment and reward redemption after the win.

Why didn't my reward distribute?

Diagnose missing wins, stale eligibles, and misaligned game-reward setups.

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What to trackHow each winning method appears in reportingRead delayed rewards carefullyQuick reconciliation checklistRelated