Game participation metrics
Find out how many people played your game, who finished, and how they performed.
Answer the questions you actually get asked about a game: how many people played, how many finished, and how they did. You read all of this from your campaign, not from a panel inside the game itself.
OmniLab Games reporting lives at campaign level
Every game feeds your campaign dashboard, participant records, and ranking tools. There is no separate measurement panel inside the game editor.
Where to start
Open OmniLab Studio, go to your campaign, and open Analytics. Set a Start Date and End Date, then select Run. From there, move to Participants or Leaderboard when you need an answer about one specific game.
What people usually want to know
Each question below is paired with the fastest place to answer it.
- How many different people played this game? Read Active Participants by Touchpoint in Analytics, under Summary. Use this instead of Total Participants when you only care about one game in the chosen dates.
- How many plays happened, including repeats? Read the touchpoint play counts and All participants data in Participants. Use this when one person can play more than once.
- How many people finished a skill game? Read the ranking rows and Completion Time in Leaderboard. This is available for Memory, Quiz, Form, and Catcher.
- How long do sessions take? Read the Completion Time columns and the ranking export in Leaderboard. Completion time shows for supported skill games, not as one universal timer for every game.
- Where are people dropping out? Compare activity, completions, reward states, and form submissions across Analytics, Participants, and Leaderboard. There is no single drop-off widget that covers every game type.
Which signal matters for your game type
Find the row that matches your game, then follow the next step.
- Prize-draw and instant-win games — watch Active Participants by Touchpoint, Total Rewards Won, Total Winners, Total Non Winners, and Total Eligibles in Analytics and Participants. Filter the participant list by Reward or Touchpoint to explain the totals.
- Quiz — watch Score and Completion Time in Leaderboard. Export the ranking file when you need to calculate averages outside OmniLab.
- Catcher — watch Score and Completion Time in Leaderboard. Export the ranking file when you need average points or a deeper comparison.
- Memory — watch Completion Time in Leaderboard. Use the ranking export to compare faster and slower sessions.
- Form — watch Completion Time, submitted answers, and open-ended responses in Leaderboard and Participation forms data. Combine the ranking results with the form export when the responses matter.
- OmniLab Campaigns with several game touchpoints — watch Touchpoints Ranking, Touchpoints Unlocked, and Last Touchpoint Date in Leaderboard. Use this when progress across several touchpoints matters more than one game's score.
Set your filters before you compare numbers
- In Analytics, set Start Date and End Date before you read the dashboard.
- In Participants, filter by Reward and Touchpoint before you read reward states or export a file.
- In Leaderboard, select the right game or Touchpoints Ranking, then select Refresh Rankings before you compare results.
- For a working file rather than a live view, continue to Winner lists & exports.
A reading order that works
Check date-scoped participation
Start in Analytics to read participation and reward outcomes for your chosen dates.
Separate unique players from repeat plays
Open Participants to tell unique players from repeat plays and review each person's reward state.
Read completions and ranking
Open Leaderboard for Memory, Quiz, Form, Catcher, or Touchpoints Ranking when the question is about completions, performance, or rank.
Export only when needed
Export when the answer needs to leave OmniLab or be reworked elsewhere.
Related
Real-time dashboards
Run the campaign dashboard and understand the main monitoring blocks.
What OmniLab measures
See how OmniLab Games participation fits into OmniLab's broader measurement model.
Reward attribution tracking
Follow winners, eligibles, and reward status changes in a OmniLab Games context.
Winner lists & exports
Download operational files for fulfilment, rankings, and follow-up.