What is Smart Links
Smart Links gives you short links and QR codes you can redirect at any time, with scan analytics.
1 min read
You print a Smart Link once, and change where it leads whenever the campaign changes. It's a separate app from your campaigns: a Smart Link can open any web page, in OmniLab or not.
Smart Links is an add-on, so it's in Studio only if your plan includes it. You don't need it to launch a campaign: every touchpoint has its own link and QR code that you can share and print directly. Smart Links adds scan analytics. It also lets you set up printed or shared links before the campaign exists.
To open it, select Smart Links in Studio's side menu.
What a Smart Link does
- Redirects:
demo.topage.co/l/lindenhall-pumpkin-postersopens the page you choose, and you can change it later. - Sorts phones: an App Stores link opens the App Store on an iPhone and Google Play on Android.
- Splits placements: variants give each poster or channel its own code, counted apart.
- Tags visits: UTM parameters tell your web analytics where visits came from.
- Counts scans: by day, device, variant and source, in analytics.
Choose the type
| Type | Use it for |
|---|---|
| Redirection | A campaign, a booking page, any website |
| App Stores | Your app, with a web page for computers |
Examples at Lindenhall
- Pumpkin Trail posters: one Smart Link, a variant for the main entrance and one for the Food Court.
- Spend and Win newsletter: a variant per email, November and December, to compare them.
- Lindenhall app: an App Stores link on the car park signs.