What is OmniLab Smart Links
Learn what OmniLab Smart Links does, how it fits into OmniLab, and when it is the right tool for tracked distribution.
Share one destination across posters, emails, and social, then track every scan in one place. This page explains how OmniLab Smart Links works and when it is the right tool for tracked distribution.
What it is
OmniLab Smart Links is the OmniLab app for creating trackable links and QR codes for your whole organisation. A OmniLab Smart Link is not a campaign setting, and it is not tied to a single Touchpoint. It is a separate sharing layer you manage in the OmniLab Smart Links app.
That separation matters because sharing often changes faster than campaign build. A Campaign might already be published while the poster placement, QR design, destination, tracking tags, or reporting needs keep evolving. OmniLab Smart Links lets you adjust those sharing decisions without rebuilding the Campaign.
A OmniLab Smart Link can point to an OmniLab destination such as a landing page or Touchpoint. It can also point outside OmniLab — a retailer website, booking page, app store listing, help article, or PDF.
OmniLab Smart Links opens on the Links view, where you browse folders and open any OmniLab Smart Link.
Why it matters
OmniLab Smart Links separates building a campaign from sharing and printing it.
A OmniLab Smart Link wraps a published Campaign or any external destination in one trackable public link. From that single link you can generate a QR code for print, share the link in emails or social media, create variants for different placements, and watch per-link analytics — without changing the destination or reprinting materials.
That layer gives you a few clear advantages:
| Capability | Why it matters |
|---|---|
| Trackable short link | Easier to share, scan, and report on than a long destination URL. |
| Stable print asset | Keep one printed QR code live, and change the destination later if the campaign flow changes. |
| Variants | One OmniLab Smart Link can track several placements, formats, or locations separately. |
| QR design tools | Create branded QR codes from the link's detail page instead of building them elsewhere. |
| Built-in analytics | Watch scans, device mix, sources, referrers, and variant performance in the same app. |
When OmniLab Smart Links adds the most value
Reach for OmniLab Smart Links whenever the same destination will be shared across more than one channel, placement, or print asset — especially when you want analytics and the option to change the destination later without reprinting.
How to choose a link type
OmniLab Smart Links offers two link types. Pick by what you are sharing:
| Type | Use this when | What you set up |
|---|---|---|
| Redirection | You are sharing a campaign landing page, Touchpoint, website, booking flow, PDF, or any other web page | A destination, an optional expiration date, an optional login requirement, optional tracking tags, and optional variants |
| App Stores | One QR code or link should send iPhone and Android users to the right app store | The store links (such as App Store and Google Play), plus fallback and icon options |
To share a published Campaign or any web page, choose Redirection. It is the fastest way to wrap a destination in one tracked, reusable link.
What you can do with a OmniLab Smart Link
OmniLab Smart Links is built for everyday work, not only one-off redirects. You can:
- group links into folders
- create and edit OmniLab Smart Links from a guided form
- choose Redirection or App Stores
- set a public slug that becomes the
/l/<slug>link - add tracking tags to the base link
- add variants with their own IDs, links, analytics, and optional tracking values
- set an expiration date
- require a login before a visitor continues
- open the detail page to review settings and download QR codes
- run per-link analytics and export reports as a spreadsheet from the Reports view
Practical examples
These setups work well in real operations.
One poster, multiple locations
You publish one campaign landing page for a seasonal activation. Instead of printing a different QR code for every venue, you create one OmniLab Smart Link and add variants such as north-entrance, food-court, and cinema-bridge. Each location gets its own QR code, and the campaign destination stays the same.
A campaign link that may change later
Your Campaign is ready, but the final landing page or entry path may still change during launch week. Rather than printing the campaign URL directly, point a OmniLab Smart Link at it, print the OmniLab Smart Link QR code, and update the destination later if needed.
A destination outside OmniLab
You want a QR code on packaging that opens a retailer product page or a booking form hosted outside OmniLab. A OmniLab Smart Link still gives you a short public link, QR design controls, variants, and scan analytics.
One link for app downloads
When the goal is an app install rather than campaign participation, an App Stores OmniLab Smart Link sends iPhone users to the Apple App Store and Android users to Google Play from the same shared link.
Related
Your first OmniLab Smart Link
Create a first OmniLab Smart Link end to end and confirm the full workflow in the app.
Create a Redirection OmniLab Smart Link
Set up the main OmniLab Smart Link type used for campaigns and external destinations.
OmniLab Smart Link Analytics
See what happens after launch and how OmniLab reports scans and variant performance.