Generate Smart Links from existing campaigns
Use Smart Links as the share layer for a published campaign URL without rebuilding the campaign.
In this article, you'll learn the recommended workflow for turning a published campaign URL into a Smart Link that is easier to share, easier to print, and easier to measure.
Why pair campaigns with Smart Links
Campaign build and sharing are different jobs.
The campaign gives you the published destination. Smart Links gives you the share layer that sits in front of it: the /l/<slug> URL, the QR designer, variants, and per-link analytics.
That is why Smart Links is especially useful when:
- the campaign is already live but the share plan is still evolving
- you want one durable QR code for printed assets
- different placements need their own variant analytics
- the campaign URL should stay hidden behind a shorter public link
Recommended workflow
There is not a customer-facing shortcut that creates a Smart Link directly from a campaign. The reliable workflow is:
- publish the campaign first
- confirm or copy the final campaign URL
- create a
RedirectionSmart Link that points to that URL - test the Smart Link
- download the Smart Link QR code for distribution
Turn a published campaign into a Smart Link
Publish the campaign first
Finish the campaign setup and publish it before you build the Smart Link.
That ensures you are pointing the Smart Link to the final public destination rather than to a draft or changing path.
Copy the campaign URL you want to share
Decide which public campaign URL should sit behind the Smart Link:
- the campaign landing page URL when users should start on the campaign entry page
- a direct touchpoint URL when users should jump straight into one experience
Copy that final URL from the campaign's existing share flow.
Create a Redirection Smart Link
Open Smart Links, go to the right folder, and click Create Smart Link.
Choose Redirection, then enter:
- a clear
Title - an optional description
- a short
Smart Link Slug - the campaign URL you copied as the
Destination URL
The create form is the same as any other Redirection Smart Link: choose Redirection, set the slug, then paste the published campaign URL into Destination URL.
Add optional launch tracking
If the campaign will be promoted across several placements, add Variants now so each location or channel gets its own measurable URL.
If the whole campaign launch should carry common attribution values, configure UTM Parameters on the main Smart Link as well.
Save, test, and download the Smart Link QR code
Save the Smart Link, test the redirect in a browser, then scan the final QR code on a real phone.
Only move to print or broad distribution once the Smart Link behaves exactly as expected.
Choose the right campaign destination
| Use this campaign URL | When it is the better choice |
|---|---|
| landing page URL | The poster, flyer, or email should send users to the campaign entry page |
| direct touchpoint URL | The user should jump into one specific game, offer, or activity |
If you are unsure, start with the campaign landing page. It is usually the most flexible destination for broad distribution.
Example
You publish a back-to-school campaign and want window posters, in-store stickers, and a newsletter CTA to drive traffic into the same experience.
Instead of sharing the campaign URL directly everywhere, you create one Smart Link such as back-to-school-launch, point it to the published landing page, then create variants for window-poster, counter-sticker, and newsletter. The campaign build stays untouched, while sharing, QR design, and reporting are all managed in Smart Links.
Related
Create a Redirection Smart Link
Build the Smart Link that will sit in front of the published campaign URL.
Touchpoint URLs & slugs
Understand which campaign URLs are available before you wrap one in a Smart Link.
QR codes (download, design)
Compare campaign QR workflows with the richer QR options available in Smart Links.