Touchpoint URLs & slugs
How a campaign's web addresses are built, which one to share for each use, and where Studio shows them.
Every link to a campaign starts from the same address: your organisation's domain plus the campaign's Campaign Public Link. For the Winter Games Arcade that's https://demo.topage.co/lindenhall-winter-games. Touchpoints, spaces and tracking are added at the end, so they never need an address of their own.
Which link to share
| Link | Looks like | Opens |
|---|---|---|
| Campaign | …/lindenhall-winter-games | The landing page, if it's on |
| Touchpoint | …/lindenhall-winter-games?c=a315 | One touchpoint directly, here the Winter Wheel |
| Space | …/lindenhall-winter-games?s=a6af | Only a space's touchpoints: see QR codes |
| Tracked | Any of these plus utm_source and utm_medium, after ? on the campaign link or & on the others | The same page, attributed to a channel in your analytics |
Share a touchpoint link to send people straight into it, from an email, an ad or a kiosk: a campaign with one touchpoint needs nothing else. Share the campaign link only when a landing page presents several touchpoints. If your plan includes Smart Links, a printed Smart Link can change destination later.
A touchpoint's links
In Build > Touchpoints on a published campaign:
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On the touchpoint, select Share.
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Copy the first link: it opens the touchpoint directly.
The next three links add tracking for Facebook, Instagram and TikTok. ID shows the part after the domain.
The campaign link
If the campaign has a landing page, select Landing Page. The address sits under the title, with a QR code button beside it.
The Campaign Public Link
The readable part of every link is set when the campaign is created, in lowercase letters, numbers and hyphens. To check it, select Campaign Properties at the top of the campaign.
The public link can't change once the campaign exists
Choose it carefully. To use a different one, duplicate the campaign and give the copy a new link.
OmniLab writes the ?c= and ?s= codes itself: don't edit them by hand. If a kiosk or scanner adds its own parameters, leave the rest of the address as it is.