QR codes (download, design)
Download QR codes for campaigns, touchpoints, spaces, and OmniLab Smart Links, then choose the right export style for digital or print.
Get a scannable QR code for any campaign, touchpoint, space, or OmniLab Smart Link, ready for digital or print. This page shows where each code lives, how to download it, and when to switch to OmniLab Smart Links for more design control.
Before you begin
- Your campaign or OmniLab Smart Link is ready to share.
- For touchpoint QR codes, the campaign is published.
- For a campaign-level QR code, the landing page is enabled.
Where QR codes are available
| Asset | Where to find it | What it opens |
|---|---|---|
| Campaign landing page | Landing Page, or the bulk QR downloads in Touchpoints | The campaign root URL |
| Individual touchpoint | Build > Touchpoints > Share or Preview | A direct touchpoint URL with ?c= |
| Space | Build > Touchpoints > Dynamic QR Codes | A space URL with ?s= |
| OmniLab Smart Link | OmniLab Smart Links > open a OmniLab Smart Link > Download QR | A OmniLab Smart Link URL using /l/<slug> |
Download QR codes for a campaign
Publish the campaign first
The sharing and QR actions appear on live campaigns. If you are still building the experience, finish validation and publish before you prepare final QR assets.
Download one touchpoint QR code
Go to Build > Touchpoints, then select Share on the touchpoint you want to distribute. The Share Links modal lets you copy the default URL, review social variants, and download the QR code as a PNG or SVG file.
Download all campaign touchpoint QR codes
From the Touchpoints header menu, select Download QR Codes, then choose Download All as PNG or Download All as SVG. OmniLab bundles the QR assets for the published touchpoints in the campaign.
Open Dynamic QR Codes for landing pages and spaces
From the same menu, open Dynamic QR Codes when you need the landing page QR code together with Spaces. This is the fastest way to prepare venue or zone-based distribution assets.
What you can design
Campaign and touchpoint QR downloads focus on fast distribution. OmniLab Smart Links give you the richer design workflow.
| Surface | Design options |
|---|---|
| Campaign and touchpoint QR exports | Ready-to-download PNG and SVG files, plus bundled exports for touchpoints, campaign landing pages, treasure hunt objects, and spaces. |
| OmniLab Smart Links QR designer | Foreground and background colors, an optional logo, an optional label under the code, PNG or SVG output, multiple PNG sizes, and ZIP downloads that include the variants you select. |
Use OmniLab Smart Links for print campaigns
If a poster, flyer, or in-store asset may need its destination changed later, pair the final QR code with a OmniLab Smart Link. That gives you a stable printed code while keeping the redirect flexible.
Print and distribution best practices
- Test the final QR code on at least one iPhone and one Android device before you print.
- Choose SVG when you need to scale the artwork for large-format print.
- Keep strong contrast between the foreground and background colors.
- If you add a centered logo in the OmniLab Smart Links designer, increase the export size and test the exact final artwork.
- Leave enough white space around the QR code in the final layout so scanners can isolate it quickly.
Campaign QR exports use strong error correction, but print quality, contrast, and surrounding layout still decide how reliably the code scans in the real world.