About notifications
Learn how notification emails are triggered, scoped, and activated in OmniLab.
Keep participants informed at every step — confirm a win, announce a result, or remind someone about a booking — by sending the right email automatically when a campaign event happens.
What notifications are
Notifications are automatic emails sent after campaign events. Use them to confirm actions, announce outcomes, or remind participants about upcoming bookings.
Common examples:
- Touchpoint Unlocked when a participant reaches a Touchpoint milestone.
- Winner, Loser, or Eligible when a reward flow reaches an outcome.
- Reward Redeemed when a participant redeems a reward they already won.
- Booking Confirmation, Booking Cancellation, or Booking Confirmation Reminder for activities with booking enabled.
- Participate in campaigns that use the landing-page participation step.
Notifications do nothing until you activate them
Every notification type starts off
Each notification type is disabled by default. If you do not turn a type on and complete its email fields, OmniLab will not send that email.
Each type is configured independently. For example, you can keep Winner active while leaving Loser off, or run Booking Confirmation per Touchpoint while keeping Reward Redeemed global.
Delivery requirements
An email platform is required
Configuring notification content is not enough on its own. OmniLab needs a connected email platform — such as Cheetah or Salesforce Marketing Cloud — before it can send any notification emails.
Before launch, make sure your organisation has a supported email platform configured. If you still need that setup, see Email & CRM.
How notification scope works
For each notification type, you pick one of three modes. The second tab is named By Reward or By Touchpoint depending on the type you are editing.
- Leave it inactive — the notification never sends.
- Global — one shared email applies everywhere that type can fire. Use this when the same message works for every reward or Touchpoint.
- By Reward or By Touchpoint — each reward or Touchpoint gets its own email. Use this when different rewards or Touchpoints need different content.
Global and the per-object tab are mutually exclusive. Switching from one to the other turns the other mode off, so review the newly active tab before you publish.
Notification types at a glance
| Type | What triggers it | Typical scope |
|---|---|---|
| Participate | A visitor participates from the landing-page entry flow. | Global only |
| Touchpoint Unlocked | A visitor collects a badge, unlocks an offer, or reaches a Touchpoint milestone. | Global or By Touchpoint |
| Winner | A participant wins a reward. | Global or By Reward |
| Loser | A participant does not win a reward. | Global or By Reward |
| Eligible | A participant becomes eligible before a later reward result. | Global or By Reward |
| Reward Redeemed | A participant redeems a reward. | Global or By Reward |
| Booking Confirmation | A booking is created for an activity. | Global or By Touchpoint |
| Booking Cancellation | A booking is cancelled. | Global or By Touchpoint |
| Booking Confirmation Reminder | A reminder is sent before the booked slot. | Global or By Touchpoint |
For the fuller trigger and applicability details, see Notification types reference.
When to choose each mode
If you just want one consistent message for the whole campaign, choose Global.
| Mode | Best for | What to watch |
|---|---|---|
| Global | Most campaigns, especially when the same brand voice and button should apply everywhere. | Changing the content affects every matching reward or Touchpoint. |
| By Reward | Rewards that need different winner, loser, eligible, or redemption messaging. | Rewards you don't configure will not inherit the global email once you switch. |
| By Touchpoint | Activity emails or Touchpoint-specific messages such as venue details. | Every relevant Touchpoint must be activated and completed separately. |
Related
Notification types reference
See what each notification type means, when it fires, and where it applies.
Configure notifications globally
Use one notification setup everywhere a type can send.
Configure notifications by touchpoint
Set different notification content per reward or Touchpoint.
Email & CRM
Go to the integration section if notification delivery is not yet connected.