About notifications
The automatic emails a campaign can send, when each one goes out, and what they need before they can.
Notifications are emails OmniLab sends on its own when something happens in a campaign: a participant wins, gets into a draw, redeems a prize or books a slot. Every type starts off. You switch on the ones you want and write their email.
In the Winter Games Arcade, Lindenhall sends a Winner email to everyone who wins, and an Eligible email to everyone entered in the winter hamper draw.
Where they live
In the campaign, open Build > Notifications. Each card is one type of email, with ACTIVE or INACTIVE on it. Studio only shows the types the campaign can use. For example, Eligible appears once the campaign has a lottery, and the booking emails appear once an activity takes bookings. See Notification types reference.
One email, or one per reward
Each type has two tabs:
- Global: one email for the whole campaign. Use it when the same message works for every prize.
- by Reward or by Touchpoint: a separate email for each reward or touchpoint, and none for the ones you leave off.
A type uses one tab or the other, not both. See Configure notifications globally and Configure notifications by reward or touchpoint.
What every email holds
A subject line, a preheader, a banner, the content, and an optional button. Any of them can include the participant's name or the prize: see Email content, banners, CTAs and Personalise emails with dynamic fields.
Before emails can go out
Notifications need an email platform
OmniLab sends notifications through Salesforce Marketing Cloud or Cheetah. The campaign must have one of them switched on under Build > Settings > Advanced Settings > Addons, or publishing is blocked. Your OmniLab contact sets this up with you.
Changes to notifications reach participants when you publish the campaign again.