SSO for internal users

Let your employees and admins sign in to OmniLab with their existing company account.

2 min read

Single sign-on (SSO) — letting your team log in with their company account — removes the need for a separate OmniLab password. When an employee opens OmniLab, they click the company sign-in button and they are in, using the same credentials they use for other company tools.

Your IT team sets this up once in coordination with OmniLab, and it then applies to everyone in scope.

Why use SSO for internal users

  • No separate password for your team to manage or reset.
  • User access is tied to your company's identity system — when someone leaves and their company account is disabled, their OmniLab access stops automatically.
  • More consistent with the single sign-on experience your team expects from other business tools.

How to get started

Your IT team registers OmniLab as a trusted application in your company's identity provider (for example Microsoft Entra ID or Salesforce). They gather a small set of technical details and share them with your OmniLab Customer Success Manager, who then enables the feature for your environment.

Decide which provider to use

OmniLab supports Microsoft Entra ID (Azure Active Directory), Salesforce Marketing Cloud, and custom providers. Confirm with your IT team which one your organisation uses.

OmniLab sign-in page with company single sign-on button

Have your IT team prepare the configuration

Your IT team registers OmniLab in your identity provider and collects the required details. Full technical instructions are in the single sign-on setup reference for developers.

Share the details with your Customer Success Manager

Send the collected details to your OmniLab Customer Success Manager. They will enable single sign-on for your environment and provide any final confirmation steps.

Verify users in OmniLab

Each person who will sign in via company single sign-on must already have an account in OmniLab and be assigned to at least one organisation. Sign-in only works for users whose OmniLab account already exists.

Their account also has to be set to sign in this way. Every OmniLab account is tied to exactly one sign-in method, so someone still set to email sign-in is turned away with a Wrong sign-in method message even after their company account authenticates them. An Admin changes this on the user.

Test with a small group first

Before rolling out to your whole team, test with two or three users. Confirm that the sign-in button appears, the provider authenticates correctly, and users land in the right organisation.

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