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Users and authentication

See how users sign in and how roles, module access, and organisation assignments shape access in OmniLab.

In this article, you'll learn how an OmniLab user account is set up and how sign-in, roles, module access, and organisation assignments work together.

What an OmniLab user account contains

Each OmniLab user account is defined by a small set of access settings:

User account settingWhat it controlsCurrent behaviour
Email addressThe identity used for sign-inThe account must be created for the exact email address the user will use
RoleWhether admin-only settings surfaces are availableThe current user screens expose Admin and Contributor
Module accessWhich product areas appear in navigationCampaigns and Smartlinks are assigned separately
Assigned organisationsWhich organisations the user can select in StudioA user can be assigned to one or several organisations

A user account combines several access settings

In OmniLab, access is not controlled by one single field. What a user can do depends on the combination of role, module access, assigned organisations, and the organisation currently selected in Studio.

Authentication methods

The sign-in page shows only the methods enabled for your OmniLab environment.

Sign-in methodWhat users seeWhat to expect
SSO provider configured for your environmentA provider button such as Microsoft or another configured sign-in optionIdentity and session management stay with your organisation's identity provider
Email sign-inContinue with Email on the sign-in pageOmniLab sends a magic link to the approved email address, and the link expires after 24 hours

What controls what a user can see

Access layerWhat it controlsCurrent behaviour
RoleWhether admin-only settings surfaces are availableThe current user screens expose Admin and Contributor
Module accessWhich product areas appear in navigationCampaigns and Smartlinks are assigned separately
Assigned organisationsWhich organisations the user can select in StudioUsers can switch only between organisations assigned to their account
Selected organisationThe current campaign and settings contextStudio changes what you can see and manage when you switch organisation

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