Users and authentication

See how users sign in and how roles, module access, and organisation assignments shape access in OmniLab.

Understand how a teammate signs in to OmniLab and why what they can do depends on more than one setting. This page shows how sign-in, roles, module access, and organisation assignments work together.

What an OmniLab user account contains

Each OmniLab user account is defined by a small set of access settings:

User account settingWhat it controlsGood to know
Email addressThe identity used for sign-inThe account must be created for the exact email address the user will sign in with
RoleWhether admin-only settings are availableThe two roles are Admin and Contributor
Module accessWhich product areas appear in navigationOmniLab Campaigns and OmniLab Smart Links are assigned separately
Assigned organisationsWhich organisations the user can select in OmniLab StudioA user can be assigned to one or several organisations

A user account combines several access settings

In OmniLab, access is not controlled by one single field. What a user can do depends on the combination of role, module access, assigned organisations, and the organisation currently selected in OmniLab Studio.

Authentication methods

The sign-in page shows only the methods enabled for your OmniLab environment.

Sign-in methodWhat users seeWhat to expect
Company single sign-on — logging in with your company account, such as MicrosoftA company sign-in button on the sign-in pageSign-in and session management stay with your company's identity system
Email sign-inContinue with Email on the sign-in pageOmniLab emails a one-time sign-in link to the approved address, and the link expires after 24 hours

What controls what a user can see

Access layerWhat it controlsGood to know
RoleWhether admin-only settings are availableThe two roles are Admin and Contributor
Module accessWhich product areas appear in navigationOmniLab Campaigns and OmniLab Smart Links are assigned separately
Assigned organisationsWhich organisations the user can select in OmniLab StudioUsers can switch only between organisations assigned to their account
Selected organisationThe campaign and settings contextOmniLab Studio changes what you can see and manage when you switch organisation

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