Customer accounts
Let participants and loyalty members sign in to OmniLab experiences with their own account for a personalised experience.
Let your customers sign in to OmniLab experiences with an account you already manage, so OmniLab recognises returning participants and personalises what they see. This page is for your IT or identity team.
Customer accounts — sometimes called CIAM (Customer Identity and Access Management) — connect your end-users' existing accounts to OmniLab. This lets OmniLab recognise a returning participant, personalise what they see, and connect their activity back to your systems.
This is different from SSO for your internal team. CIAM is about your customers or participants, not your employees.
What this enables
- OmniLab can identify a participant across multiple sessions and campaigns.
- Reward history, registration data, and personalised content can be tied to a known account.
- Participants do not need to re-enter their details every time.
How it works
Your development team connects your customer identity system to OmniLab. When a participant launches an OmniLab experience, your system passes their identity to OmniLab in a secure way, so OmniLab knows who they are before they interact.
This is a developer integration
Setting up customer accounts requires your development team to connect your identity system to OmniLab. Contact your OmniLab Customer Success Manager to discuss the right approach for your setup.
Getting started
- Describe your use case to your Customer Success Manager: which participant data OmniLab should know, which campaigns will use it, and which systems currently hold that data.
- Your Customer Success Manager will confirm the supported integration approach and involve the right technical contacts.
- Your development team implements the connection using the guidance provided.