Company sign-in (SSO)

Let your team sign in to OmniLab with their company account instead of an emailed sign-in link.

1 min read

With single sign-on (SSO), your team signs in to Studio with their company account, such as Microsoft. Your IT team prepares the connection, and your Customer Success Manager turns it on.

Supported providers

ProviderBest fit
Microsoft Entra ID (Azure Active Directory)Companies that already use Microsoft accounts
Salesforce Marketing CloudTeams that already sign in to Marketing Cloud

For any other provider, ask your Customer Success Manager before you plan a rollout.

Your IT team registers OmniLab in your identity system and collects the details to share. Send them Connect your identity provider.

Prepare the accounts in OmniLab

Before you test sign-in, for each test user:

  • Create their account, with the email address your identity system returns.
  • Assign them to at least one organisation.
  • Set their sign-in method to company single sign-on. Until then, they get a Wrong sign-in method message.

The Authentication tab in Organization Settings is for participants' double opt-in, not for your team's sign-in.

Roll it out gradually

Each account signs in one way. A user moved to single sign-on can no longer use an email link, even while email sign-in stays on for your environment. So move people in stages:

  • Leave email sign-in on.
  • Move a small pilot group, and check they land in the right organisation.
  • Move everyone else in batches.
  • Ask your Customer Success Manager to turn email sign-in off once everyone has moved.

If a pilot user gets stuck, an admin can put that account back on email sign-in.

Next steps

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