Premium 3D games

In this article, you'll learn what Premium 3D covers, when it is the right fit, and how to start the project with OmniLab.

What Premium 3D is

Premium 3D is OmniLab's guided delivery model for bespoke immersive experiences. The experience is planned and produced with the OmniLab team rather than assembled entirely from the standard self-service game templates.

When to choose it

• The campaign needs custom 3D environments, objects, or interactions.
• The visual treatment is part of the campaign goal, not just a decorative layer.
• The launch timeline allows room for scoping, production, review, and testing.

Typical examples include branded story worlds, showroom-style exploration, premium product reveals, or seasonal hero activations where the immersive experience is the campaign.

How the engagement usually works

1. Share the campaign goal, audience, channels, and target launch window.
2. Align on the concept, assets, CTA, and any reward or data-capture requirements.
3. Review the proposed experience and content before production is finalized.
4. Test the delivered experience inside the campaign before launch.

The exact delivery timeline depends on scope, assets, and review rounds, so plan Premium 3D as a scoped project rather than a same-day setup.

What to prepare before kickoff

Bring the essentials that help scope the project quickly:

• The campaign objective and success criteria.
• The target devices and channels.
• Brand assets, product visuals, or narrative material.
• The desired CTA, reward logic, or post-experience action.
• The internal reviewers who need to validate the experience.

How to request it

Contact your OmniLab representative or support contact with the campaign brief and the desired launch window.

The clearer the brief is at the start, the easier it is to confirm what should be custom-built and what can stay in the standard platform flow.

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