Premium 3D games
Learn what Premium 3D includes and how to start a guided delivery with OmniLab.
Plan a bespoke immersive experience built with the OmniLab team, and learn when it's the right fit and how to start the project.
Want a 3D game you can build yourself today?
Use 3D Selection game — it's a self-service luck-based format you set up right away in OmniLab Studio, no production project required. Premium 3D, covered on this page, is for a bespoke experience the OmniLab team builds for you.
What Premium 3D is
Premium 3D is a service, not a Studio feature: the OmniLab team scopes, builds, and delivers a bespoke immersive experience with you, talking through the brief together rather than you assembling it from self-service game templates. Talk to your OmniLab representative to start a project.
When to choose it
- The campaign needs custom 3D environments, objects, or interactions beyond picking from a library of models.
- The visual treatment is part of the campaign goal, not just a decorative layer.
- The launch timeline allows room for scoping, production, review, and testing.
Typical examples include branded story worlds, showroom-style exploration, premium product reveals, or seasonal hero activations where the immersive experience is the campaign.
If your idea fits inside a single pick-an-object-and-win format, build it yourself now with 3D Selection game instead of starting a Premium 3D project.
How the engagement usually works
- Share the campaign goal, audience, channels, and target launch window.
- Align on the concept, assets, CTA, and any reward or data-capture requirements.
- Review the proposed experience and content before production is finalized.
- Test the delivered experience inside the campaign before launch.
The delivery timeline depends on scope, assets, and review rounds. Plan Premium 3D as a scoped project, not a same-day setup.
Assets you'll need
Premium 3D experiences are built around 3D models from your library, shown over a background.
Background Image
OptionalThe full-screen visual behind any game (wheel, scratch, reveal, quiz, and more).
- Optional
- Size1536 × 2048 px
- Aspect ratio3:4
- FormatsJPEG / WEBP / PNG
3D Model
RequiredThe 3D object for a catcher, 3D selection, or treasure hunt — chosen from your 3D library.
- Required
- FormatsGLB · USDZ
GLB powers 3D and Android AR; add USDZ for the best experience on iPhone and iPad. Keep models low-poly and under ~5 MB so they load fast on phones.
Reward Icon
OptionalThe icon that represents a reward.
- Optional
- Size800 × 800 px
- Aspect ratio1:1
- FormatsJPEG / WEBP / PNG
Circular design and a transparent background work best.
For every image spec in one place, see Image & asset specs.
What to prepare before kickoff
Bring the essentials that help scope the project quickly:
- The campaign objective and success criteria.
- The target devices and channels.
- Brand assets, product visuals, or narrative material.
- The desired CTA, reward logic, or post-experience action.
- The internal reviewers who need to validate the experience.
How to request it
Contact your OmniLab representative or support contact with the campaign brief and the desired launch window.
The clearer the brief is at the start, the easier it is to confirm what should be custom-built and what can stay in the standard platform flow.