Booking analytics
Read demand, capacity, fill, and attendance for bookable events so you can plan staffing and slots.
See how your bookable events are performing — which slots are filling, which are selling out, and how booking demand turns into real arrivals. This page shows you how to read each number in the performance view.
What this view is good for
Open the Performance view inside Bookings when you need to answer questions such as:
- Which slots are filling fastest?
- Which slots are sold out and which still have room?
- Which event is creating the most confirmed demand?
- Which ticket type is selling out first?
- Where are cancellations concentrated?
- Are check-ins following the same pattern as bookings?
Where to open it
Open Bookings, then select Performance. Group the table by Slot, Daily, Weekly, or Monthly.
Estimate visit-to-booking conversion
To see how many activity-page visits turned into bookings, pair this table with campaign Analytics. Read the visit volume in Analytics, then compare it with Confirmed bookings here for the same event and time period.
Choose the right grouping
If you just want to know whether a session is selling out, group by Slot. Use the wider groupings for trends and reporting.
| Group by | Best for | Example |
|---|---|---|
| Slot | Operational fill, sell-out, and staffing decisions | "Saturday 11:00 pottery workshop is 90% full." |
| Daily | Overall demand by day | "Saturday brings twice as many confirmed bookings as Friday." |
| Weekly | Recurring patterns across a longer run | "Week 3 had more cancellations than Week 2." |
| Monthly | Executive reporting and campaign summaries | "November generated the most confirmed event demand." |
What each metric tells you
| Column | What it answers | How to read it |
|---|---|---|
| Event Title | Which event is this row about? | Use it when one campaign contains several events. |
| Slot / Date | Which period is being measured? | Slot shows the scheduled session. The other groupings roll the same data up by day, week, or month. |
| Total Tickets | How much capacity was available? | Shown in Slot view only. An infinity symbol means the slot has unlimited capacity. |
| Confirmed | How many tickets were successfully booked? | Use this as your main demand number. |
| Cancelled | How many confirmed tickets were later cancelled? | High numbers can point to weak reminders, poor timing, or participant uncertainty. |
| Check-ins | How many tickets were actually checked in? | Best read after the event starts or finishes. |
| Booking Rate | How full was the slot? | Shown in Slot view only. When capacity is fixed, 100% usually means the slot is sold out. When capacity is unlimited, a dash appears instead of a percentage. |
| Check-in Rate | How much confirmed demand turned into arrivals? | Use it to compare bookings with real attendance. |
Use filters to narrow the answer
- The Event filter appears when the campaign contains more than one event.
- After you choose a single event, the Ticket Type filter lets you compare adult/child, VIP/general admission, or any other ticket mix inside that event.
- Download CSV exports the view exactly as filtered and grouped. This helps when operations, venue staff, and reporting teams all need the same cut of data.
Example: reading a busy weekend
A Saturday slot shows 20 total tickets, 18 confirmed, 3 cancelled, and 15 check-ins. That gives a 90% booking rate and an 83% check-in rate.
This tells you the slot sold well, but not every confirmed booking turned into an arrival. If the same pattern repeats across similar slots, review reminder timing, arrival instructions, or slot choice before the next event.