What is OmniLab Treasure Hunts
See how OmniLab Treasure Hunts combine venue discovery, 3D or augmented-reality objects, and progression across a space.
Decide whether a Treasure Hunt fits your campaign, and understand how the hunt and its objects work together before you build one.
What OmniLab Treasure Hunts are
OmniLab Treasure Hunts are venue-based discovery experiences inside OmniLab. Participants start from a shared hunt link or QR code, move through the space, and find objects placed around the venue. They interact with each object as a rotatable 3D model, or as an augmented-reality object placed in their phone camera view, before moving to the next step.
This makes OmniLab Treasure Hunts a strong fit for activations where movement through the venue matters as much as the digital experience itself. Instead of a single moment of play, the campaign unfolds across several stops.
OmniLab Treasure Hunts use shared Platform settings
OmniLab Treasure Hunts can reuse the same shared Platform layers as other touchpoints, including Opt-in, Participation Form, Notifications, Rewards, and Gamification badges.
The two layers of a Treasure Hunt
Every Treasure Hunt has two parts:
| Part | What it does | Typical example |
|---|---|---|
| The hunt | The parent Touchpoint that defines the entry experience, progression rules, completion requirements, an optional map, and overall settings. | A "Summer Trail" hunt that starts at the entrance of a shopping centre. |
| A hunt object | An individual stop inside the hunt with its own title, hint, 3D or augmented-reality view, and interaction. | A branded mascot hidden near the food court or a product statue near a showcase. |
The hunt sets the overall rules. The objects are what participants actually discover and collect.
What OmniLab Treasure Hunts help you do
OmniLab Treasure Hunts are especially useful when you want to:
- tell a story across several locations instead of one screen
- bring a brand world to life with 3D or augmented-reality objects
- turn venue traffic into deeper engagement, opt-ins, or form completion
- make discovery feel playful through hints, questions, and progression
- unlock badges or rewards as participants complete the route
For example, a retail brand could hide four themed objects across a flagship store, or an event team could guide visitors through sponsor zones with one object per stop.
What participants experience
Participants scan a QR code or open the hunt link, read the intro, then move through the venue to find and open each object. At every stop they view the object in 3D or augmented reality, answer a question or collect it, and unlock the next step. Once they complete the hunt, they see the final outcome, badge, or reward.
Depending on the setup, participants either collect objects in any order or follow a fixed route. They may also need to find every object, or only a set number, before the hunt counts as complete.
When to choose OmniLab Treasure Hunts
Choose OmniLab Treasure Hunts when your experience should pull people through a physical environment. For a trail, tour, or multi-stop adventure, OmniLab Treasure Hunts is the right fit. The table below shows when another app suits the job better.
| App | Best when you want | Typical experience |
|---|---|---|
| OmniLab Treasure Hunts | Discovery across several physical stops with collection and progression. | Scan, explore, collect, and complete a route through a venue. |
| OmniLab Games | A single interactive play moment with a clear game mechanic. | Play a wheel, quiz, scratch card, or skill game. |
| OmniLab Events | Scheduled attendance, booking, or check-in. | Join a workshop, activity, or timed session. |
| OmniLab Transactions | Receipt-based participation or purchase validation. | Upload a receipt to qualify or win. |
Related
Your first treasure hunt
Build a simple first hunt with one object and a test-ready flow.
Create a treasure hunt
Configure the hunt container, progression rules, and completion setup.
Add a touchpoint to a campaign
See where Treasure Hunt creation starts inside the campaign builder.
Build
Go deeper into objects, assets, interactivity, and shared settings.